Lead Product Designer at Customuse

Lead Product Designer at Customuse

Nov'21 - Jun'22 (8m)

Nov'21 - Jun'22 (8m)

Customuse is a platform designed for creating, sharing, and exploring custom 3D designs, particularly for games and apps. It helps to designers, artists, and enthusiasts by providing tools to design unique 3D clothing and accessories. Users can easily bring their creative ideas to life and integrate them into various digital environments.

Customuse is a platform designed for creating, sharing, and exploring custom 3D designs, particularly for games and apps. It helps to designers, artists, and enthusiasts by providing tools to design unique 3D clothing and accessories. Users can easily bring their creative ideas to life and integrate them into various digital environments.

I joined as a first hired designer and lead the design of Customuse marketing, web and iOS apps from concept to Beta launch. My main areas of resposibilities were:

I joined as a first hired designer and lead the design of Customuse marketing, web and iOS apps from concept to Beta launch. My main areas of resposibilities were:

Design Leadership & Advocacy

Leading the design by establishing a design process, keeping up with design trends & technologies and aligning with business goals.

Design Leadership & Advocacy

Leading the design by establishing a design process, keeping up with design trends & technologies and aligning with business goals.

Design Leadership & Advocacy

Leading the design by establishing a design process, keeping up with design trends & technologies and aligning with business goals.

Design Leadership & Advocacy

Leading the design by establishing a design process, keeping up with design trends & technologies and aligning with business goals.

User and Competitor Research

Conducting user & competitor research, usability testing to inform design decisions and ensure user-centric solutions.

User and Competitor Research

Conducting user & competitor research, usability testing to inform design decisions and ensure user-centric solutions.

User and Competitor Research

Conducting user & competitor research, usability testing to inform design decisions and ensure user-centric solutions.

User and Competitor Research

Conducting user & competitor research, usability testing to inform design decisions and ensure user-centric solutions.

Product and Marketing Design

Creating wireframes, prototypes, and high-fidelity designs for web and mobile applications. Along with high-quality marketing materials.

Product and Marketing Design

Creating wireframes, prototypes, and high-fidelity designs for web and mobile applications. Along with high-quality marketing materials.

Product and Marketing Design

Creating wireframes, prototypes, and high-fidelity designs for web and mobile applications. Along with high-quality marketing materials.

Product and Marketing Design

Creating wireframes, prototypes, and high-fidelity designs for web and mobile applications. Along with high-quality marketing materials.

Design System

Developed and maintaining design systems to ensure consistency across products. Keeping components reusable to speed up the design and dev. process.

Design System

Developed and maintaining design systems to ensure consistency across products. Keeping components reusable to speed up the design and dev. process.

Design System

Developed and maintaining design systems to ensure consistency across products. Keeping components reusable to speed up the design and dev. process.

Design System

Developed and maintaining design systems to ensure consistency across products. Keeping components reusable to speed up the design and dev. process.

Cross-functional Collaborations

Collaborating with cross-functional teams, including engineers, marketers, customer success, and operations, to bring product vision to life.

Cross-functional Collaborations

Collaborating with cross-functional teams, including engineers, marketers, customer success, and operations, to bring product vision to life.

Cross-functional Collaborations

Collaborating with cross-functional teams, including engineers, marketers, customer success, and operations, to bring product vision to life.

Cross-functional Collaborations

Collaborating with cross-functional teams, including engineers, marketers, customer success, and operations, to bring product vision to life.

Stakeholder Communication

Facilitating design reviews and brainstorming sessions for founders to get feedback and generate effective solutions for product challenges.

Stakeholder Communication

Facilitating design reviews and brainstorming sessions for founders to get feedback and generate effective solutions for product challenges.

Stakeholder Communication

Facilitating design reviews and brainstorming sessions for founders to get feedback and generate effective solutions for product challenges.

Stakeholder Communication

Facilitating design reviews and brainstorming sessions for founders to get feedback and generate effective solutions for product challenges.

I left Customuse before their full launch, but I keep in touch with the founder, so I can share some constantly growing numbers that the product achieve with interfaces that I contributed to. Numbers are from before February 2023:

I left Customuse before their full launch, but I keep in touch with the founder, so I can share some constantly growing numbers that the product achieve with interfaces that I contributed to. Numbers are from before February 2023:

$120M+

$120M+

Loan Volume

$40M

$40M

Total Value Locked

2,000+

2,000+

Loans Originated

The biggest challenge was our packed roadmap. The team of developers worked quickly, so I had to keep up and take on many roles. I designed new flows and interfaces, set up a design system and culture, reviewed developers' work, managed myself and another designer, planned and prioritized tasks with the Head of Product, and communicated with 3D designers for assets. Looking back, it was a challenging but inspiring experience. I learned how to make the most of limited resources and balance speed with quality, user-friendliness with feature complexity.

The biggest challenge was our packed roadmap. The team of developers worked quickly, so I had to keep up and take on many roles. I designed new flows and interfaces, set up a design system and culture, reviewed developers' work, managed myself and another designer, planned and prioritized tasks with the Head of Product, and communicated with 3D designers for assets. Looking back, it was a challenging but inspiring experience. I learned how to make the most of limited resources and balance speed with quality, user-friendliness with feature complexity.

Some visuals I've created during this period.

Some visuals I've created during this period.