Co-founder & Designer at Yolkk

Co-founder & Designer at Yolkk

2017 - 2019 (2y)

2017 - 2019 (2y)

Yolkk was a product that integrated the patient, clinics, and pharmaceuticals into a single system of personalised medicine.
MVP of iOS app for patients was available in Ukrainian and russian AppStores.

Yolkk was a product that integrated the patient, clinics, and pharmaceuticals into a single system of personalised medicine.
MVP of iOS app for patients was available in Ukrainian and russian AppStores.

In collaboration with my partner, I conducted interviews with various individuals to gather insights on their experiences following doctors' prescriptions. I performed competitor research and identified numerous potentially valuable features, which I documented in the User Story Board. Additionally, I created a User Journey Map.

In collaboration with my partner, I conducted interviews with various individuals to gather insights on their experiences following doctors' prescriptions. I performed competitor research and identified numerous potentially valuable features, which I documented in the User Story Board. Additionally, I created a User Journey Map.

Design Leadership & Advocacy

Leading the design by establishing a design process, keeping up with design trends & technologies and aligning with business goals.

Design Leadership & Advocacy

Leading the design by establishing a design process, keeping up with design trends & technologies and aligning with business goals.

Design Leadership & Advocacy

Leading the design by establishing a design process, keeping up with design trends & technologies and aligning with business goals.

Design Leadership & Advocacy

Leading the design by establishing a design process, keeping up with design trends & technologies and aligning with business goals.

User and Competitor Research

Conducting user & competitor research, usability testing to inform design decisions and ensure user-centric solutions.

User and Competitor Research

Conducting user & competitor research, usability testing to inform design decisions and ensure user-centric solutions.

User and Competitor Research

Conducting user & competitor research, usability testing to inform design decisions and ensure user-centric solutions.

User and Competitor Research

Conducting user & competitor research, usability testing to inform design decisions and ensure user-centric solutions.

Product and Marketing Design

Creating wireframes, prototypes, and high-fidelity designs for web and mobile applications. Along with high-quality marketing materials.

Product and Marketing Design

Creating wireframes, prototypes, and high-fidelity designs for web and mobile applications. Along with high-quality marketing materials.

Product and Marketing Design

Creating wireframes, prototypes, and high-fidelity designs for web and mobile applications. Along with high-quality marketing materials.

Product and Marketing Design

Creating wireframes, prototypes, and high-fidelity designs for web and mobile applications. Along with high-quality marketing materials.

Design System

Developed and maintaining design systems to ensure consistency across products. Keeping components reusable to speed up the design and dev. process.

Design System

Developed and maintaining design systems to ensure consistency across products. Keeping components reusable to speed up the design and dev. process.

Design System

Developed and maintaining design systems to ensure consistency across products. Keeping components reusable to speed up the design and dev. process.

Design System

Developed and maintaining design systems to ensure consistency across products. Keeping components reusable to speed up the design and dev. process.

Cross-functional Collaborations

Collaborating with cross-functional teams, including engineers, marketers, customer success, and operations, to bring product vision to life.

Cross-functional Collaborations

Collaborating with cross-functional teams, including engineers, marketers, customer success, and operations, to bring product vision to life.

Cross-functional Collaborations

Collaborating with cross-functional teams, including engineers, marketers, customer success, and operations, to bring product vision to life.

Cross-functional Collaborations

Collaborating with cross-functional teams, including engineers, marketers, customer success, and operations, to bring product vision to life.

Branding & Visual Design

Create & support brand identity, including logo, colors, and fonts.

Branding & Visual Design

Create & support brand identity, including logo, colors, and fonts.

Branding & Visual Design

Create & support brand identity, including logo, colors, and fonts.

Branding & Visual Design

Create & support brand identity, including logo, colors, and fonts.

I designed MVPs for both the patient and doctor applications, along with a template for a paper doctor's prescription. Furthermore, I conducted a design review for the initial release of the patient's app on the App Store.

I designed MVPs for both the patient and doctor applications, along with a template for a paper doctor's prescription. Furthermore, I conducted a design review for the initial release of the patient's app on the App Store.

The feedback from users was encouraging; they praised the app for its intuitive and user-friendly interfaces and appreciated how well it met their needs for tracking medications.

The feedback from users was encouraging; they praised the app for its intuitive and user-friendly interfaces and appreciated how well it met their needs for tracking medications.

Despite the positive feedback, we were not entirely satisfied with the overall results. After careful consideration and analysis, we decided that the project did not meet our expectations and strategic goals. Consequently, we made the difficult decision to close the project.

Despite the positive feedback, we were not entirely satisfied with the overall results. After careful consideration and analysis, we decided that the project did not meet our expectations and strategic goals. Consequently, we made the difficult decision to close the project.

Some visuals I've created during this period.

Some visuals I've created during this period.