Product Designer at Fluix (Readdle)
Product Designer at Fluix (Readdle)
Jul’18 - Jul’21 (3y)
Jul’18 - Jul’21 (3y)
Fluix is a document workflow automation platform designed to help businesses digitize, automate, and streamline their document workflows and field-to-office operations. It offers tools for mapping and automating business processes, building workflows, and routing tasks and documents efficiently
Fluix is a document workflow automation platform designed to help businesses digitize, automate, and streamline their document workflows and field-to-office operations. It offers tools for mapping and automating business processes, building workflows, and routing tasks and documents efficiently
I joined Fluix design team as Product designer. I contributed to design of web admin portal, clients iOS app and marketing. Mine main areas of responsibility were:
I joined Fluix design team as Product designer. I contributed to design of web admin portal, clients iOS app and marketing. Mine main areas of responsibility were:
Product Design
Created wireframes and high-fidelity designs for web and mobile applications. Created interactive prototypes to validate ideas and gather early feedback.
Product Design
Created wireframes and high-fidelity designs for web and mobile applications. Created interactive prototypes to validate ideas and gather early feedback.
Product Design
Created wireframes and high-fidelity designs for web and mobile applications. Created interactive prototypes to validate ideas and gather early feedback.
Product Design
Created wireframes and high-fidelity designs for web and mobile applications. Created interactive prototypes to validate ideas and gather early feedback.
Marketing Design
Created visually compelling marketing materials that communicate the brand message, engage the target audience, and drive conversions.
Marketing Design
Created visually compelling marketing materials that communicate the brand message, engage the target audience, and drive conversions.
Marketing Design
Created visually compelling marketing materials that communicate the brand message, engage the target audience, and drive conversions.
Marketing Design
Created visually compelling marketing materials that communicate the brand message, engage the target audience, and drive conversions.
User and Competitor Research
Conducting user & competitor research, usability testing to inform design decisions and ensure user-centric solutions.
User and Competitor Research
Conducting user & competitor research, usability testing to inform design decisions and ensure user-centric solutions.
User and Competitor Research
Conducting user & competitor research, usability testing to inform design decisions and ensure user-centric solutions.
User and Competitor Research
Conducting user & competitor research, usability testing to inform design decisions and ensure user-centric solutions.
Design System
Maintaining design systems to ensure consistency across products. Keeping components reusable to speed up the design and dev. process.
Design System
Maintaining design systems to ensure consistency across products. Keeping components reusable to speed up the design and dev. process.
Design System
Maintaining design systems to ensure consistency across products. Keeping components reusable to speed up the design and dev. process.
Design System
Maintaining design systems to ensure consistency across products. Keeping components reusable to speed up the design and dev. process.
Cross-functional Collaborations
Collaborating with cross-functional teams, including engineers, marketers, customer success, and operations, to bring product vision to life.
Cross-functional Collaborations
Collaborating with cross-functional teams, including engineers, marketers, customer success, and operations, to bring product vision to life.
Cross-functional Collaborations
Collaborating with cross-functional teams, including engineers, marketers, customer success, and operations, to bring product vision to life.
Cross-functional Collaborations
Collaborating with cross-functional teams, including engineers, marketers, customer success, and operations, to bring product vision to life.
Stakeholder Communication
Participating in design reviews and brainstorming sessions for stakeholders to get feedback and generate effective solutions for product challenges.
Stakeholder Communication
Participating in design reviews and brainstorming sessions for stakeholders to get feedback and generate effective solutions for product challenges.
Stakeholder Communication
Participating in design reviews and brainstorming sessions for stakeholders to get feedback and generate effective solutions for product challenges.
Stakeholder Communication
Participating in design reviews and brainstorming sessions for stakeholders to get feedback and generate effective solutions for product challenges.
The most challenging about working at Fluix was onboarding and feature discovery, so one of the major projects I’ve worked on was onboarding tour. Usually our sales and customer success teams onboarded new users providing white-glove experience. Our goal was to create self-onboarding for small teams, so they could explore product with small and explanations without strict limitations. I interviewed our customer facing managers, so they would explain how their call usually goes, and together with product manager and head of design we itterated on how we could translate face-to-face onboarding into interfaces. We ended up with the flow, where users would get a multistep guide that with gentle hints would lead user to the account activation. Later this experiment was replaced with opt-out demo call.
The most challenging about working at Fluix was onboarding and feature discovery, so one of the major projects I’ve worked on was onboarding tour. Usually our sales and customer success teams onboarded new users providing white-glove experience. Our goal was to create self-onboarding for small teams, so they could explore product with small and explanations without strict limitations. I interviewed our customer facing managers, so they would explain how their call usually goes, and together with product manager and head of design we itterated on how we could translate face-to-face onboarding into interfaces. We ended up with the flow, where users would get a multistep guide that with gentle hints would lead user to the account activation. Later this experiment was replaced with opt-out demo call.
During my time at Fluix, I received incredibly useful feedback from my colleagues, which greatly contributed to my professional growth. I am very thankful for their support and guidance. (Copied from my Linkedin profile)
During my time at Fluix, I received incredibly useful feedback from my colleagues, which greatly contributed to my professional growth. I am very thankful for their support and guidance. (Copied from my Linkedin profile)
Dmytro Kovalenko
Dmytro Kovalenko
Head of Design at Fluix
Head of Design at Fluix
For the last 3 years, I was Lena's manager and as a manager I state - it's a rarity when it turns out to hire such a specialist! There are three key factors of why Lena is a great designer:
For the last 3 years, I was Lena's manager and as a manager I state - it's a rarity when it turns out to hire such a specialist! There are three key factors of why Lena is a great designer:
Willingness to dive into an any-complexity problem and deliver a solution.
Willingness to learn and adapt fast.
Autonomy.
Willingness to dive into an any-complexity problem and deliver a solution.
Willingness to learn and adapt fast.
Autonomy.
Frankly, I was surprised by how fast Lena grew during these years in both hard and soft skills. And I believe, she only getting started...
Frankly, I was surprised by how fast Lena grew during these years in both hard and soft skills. And I believe, she only getting started...
Oksana Zherdetska
Oksana Zherdetska
Marketing Designer at Fluix
Marketing Designer at Fluix
I've been so lucky to have Lena as my mentor in the beginning of my design career.
I've been so lucky to have Lena as my mentor in the beginning of my design career.
She is a great teacher, specialist and person. Lena has million of ideas, creativity, and always does her best to solve any problem.
She is a great teacher, specialist and person. Lena has million of ideas, creativity, and always does her best to solve any problem.
I was happy to work with you and to learn with you! You'll be definitely a lucky to have her on board!
I was happy to work with you and to learn with you! You'll be definitely a lucky to have her on board!
Olga Zakharova
Olga Zakharova
Product Manager at Fluix
Product Manager at Fluix
I am happy I had a chance to work with lena for three years. We created lots of cool features that our customers love and use. Lena is creative, hardworking, self-organized, ambitious. Lucky those who will work with her!
I am happy I had a chance to work with lena for three years. We created lots of cool features that our customers love and use. Lena is creative, hardworking, self-organized, ambitious. Lucky those who will work with her!
Ann Golovatyuk
Ann Golovatyuk
iOS Team Lead at Fluix
iOS Team Lead at Fluix
Lena is very passion and creative designer. I like her way to collect all information about a problem before thinking about solutions. It was very comfortable to work with Lena.
Lena is very passion and creative designer. I like her way to collect all information about a problem before thinking about solutions. It was very comfortable to work with Lena.
Some visuals I've created during this period.
Some visuals I've created during this period.
Also worked at
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